Business is about communication and the success of an enterprise is determined by how well you connect with the target audience. Customer insights enable this and the right marketing tool can do wonders for your business.
With Dynamics 365 Customer Insights, you’ll really get to know your customers by combining their buying habits, demographics, and online actions using smart technology. This helps you understand what they want and predict what they might do next. You can then group them into different types to send them personalized messages. Plus, the system keeps learning and updating, so you’re always reaching the right people with the right messages, wherever they are online.
Easily find out more about your customers using Copilot. Simplify how you reach your audience by telling Copilot who you’re targeting. Then, quickly create, review, and change customer groups. Adjust your content fast to match what your audience wants.
Organizations today have a variety of applications to communicate with customers. Data gets stored in these different apps which ultimately never gets unified. As a result, there’s disconnected data, tools, and processes leaving marketers in a fix.
Once a bulk-email campaign gets executed, a lot of the next steps depend on the receivers’ actions. With native marketing tools, businesses often miss out on crucial information pertaining to customer behaviour and interest levels, thus being unable to maximise efforts.
Gone are the days for manual intervention for mundane tasks. Organizations often spend a lot of time starting afresh for every new conversation with a prospect or a customer. Sellers and marketers are dependent on each other for next actions.
These problems can often result in your business not getting the recognition and sales it deserves to get. The best solution is learning to optimize spending, customize the content, and personalize the customer journey. Businesses can easily do this by using Microsoft Dynamics 365 Customer Insights.
Purpose-built business applications for marketers
Businesses use Dynamics 365 Customer Insights to promote products and services and to interact with consumers through multiple channels (direct and indirect). By utilizing various media channels, the integrated marketing strategy tells stories or conveys ideas, resulting in the increase of your brand’s visibility and reach.
Agile marketing is a tactical strategy for public relations and advertising efforts. When using agile marketing techniques, the best ones rely on data analysis, creative thinking, and rapid testing. Microsoft Dynamics 365 Customer Insights promotes incredible speed and continuous feedback, allowing teams to adjust and adapt marketing campaigns as desired.
When combined with Dynamics 365 Marketing Automation capabilities, a personalized customer experience can be created beyond a single campaign that encompasses multiple touchpoints across multiple channels. Doing so will leave your customers wanting more, which will ultimately make them returning and loyal customers
Firms can use Dynamics 365 Customer Insights, especially for market segmentation and targeting, to identify and acquire their most valuable customers. Static and Dynamic Marketing lists can be generated based on certain business criteria to segment the audience region-wise, demography wise, etc.
Event marketing helps organizations promote their brand, product, or service with in-person or real-time interaction. Create, arrange, and execute webinars & live events to attract audience. Capture contact details via registration form, add speaker details, track attendance, send automatic invites, generate transcripts, link with Dynamics 365 CRM and much more.
With an in-built AI of the Dynamics 365 platform, get intelligent Lead scoring updates, check for spams, and also automatically schedule emails & campaigns based on customer behaviour analysis powered by machine learning capabilities.