case study
GLOBAL REAL ESTATE DEVELOPER · RESIDENTIAL · 10+ COUNTRIES
From Zero CRM to 1 Million+ Leads Across 10 Countries
How a global developer built a scalable sales engine on Property-xRM and Microsoft Dynamics 365 — and managed 300+ contracts per month across a single unified instance.
Metadatacorp
The Challenge
No CRM Foundation
Oracle ERP handled finance. Lead management, marketing, and customer service were entirely unstructured from day one.
Disconnected Sales & Marketing
Campaigns ran without automation or ROI measurement. No structured process existed for capturing or assigning leads across markets.
Field Sales Without Visibility
Agents captured prospect data manually at events, re-entered it later — introducing errors, delays, and missed conversions at critical project launches.
Call Centre Without Context
Every inbound call started from scratch. Agents had no access to purchase history or prior interactions. Resolution times and escalations were high.
Customer since:
2015
Markets:
Residential, Commercial
Modules Implemented:
Real Estate Sales, Property Leasing
Special Provisions:
Unified Interface, Power BI, Mobile App, ClickDimensions, Document CorePack
Metadatacorp
The Solution
Metadata deployed Property-xRM on Microsoft Dynamics 365 — a single unified instance spanning all markets — covering the complete sales lifecycle from lead capture to signed contract. Four dedicated module configurations addressed each challenge area, with phased rollout sequenced to protect live operations during the transition.
How a single Dynamics 365 instance was configured to serve 350+ users across 10 countries without separate databases
The four modules deployed and which one drove the most immediate ROI after go-live
The full results breakdown — what changed in year one and how it compounded across markets
Four decisions that multi-market real estate operators can replicate today
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Anoop Gopinatha, Managing Director of Industry Gen AI, Accenture
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Accenture cost savings with Azure AI Foundry
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Discover how AI is transforming the workplace
“Azure AI Foundry can accelerate our time to market.”
Anoop Gopinatha, Managing Director of Industry Gen AI, Accenture
20%
Accenture cost savings with Azure AI Foundry
50%
Accenture cost savings with Azure AI Foundry
1.14%
Reduced caption error rate for Indiana Pacers
99%
Model training time reduction for Indiana Pacers
“Azure AI Foundry can accelerate our time to market.”
Anoop Gopinatha, Managing Director of Industry Gen AI, Accenture
Full case study PDF
See exactly how they got there
How a single Dynamics 365 instance was configured to serve 350+ users across 10 countries without separate databases
The four modules deployed and which one drove the most immediate ROI after go-live
The full results breakdown — what changed in year one and how it compounded across markets
Four decisions that multi-market real estate operators can replicate today