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The role of Property-xRM in lead nurturing in Real Estate

The terms lead nurturing and lead generation often coincide with each other. However, the practice of lead nurturing is much more vast than lead generation, where the latter mainly focuses on finding new potential customers. Lead nurturing in real estate is a prolonged and complex process of building a strong relationship with prospects, streamlining the process of turning them into homeowners or tenants. This plays a vital role as facilitating a positive customer experience during their purchase journey is a decisive factor. 

That’s where Property-xRM Lead Management lends value as a dedicated CRM solution powered by Microsoft technology. Property-xRM is a CRM software for Real Estate Sales and Property Management developed to optimize businesses operations.

What is Property-xRM?

Property-xRM is a PropTech tool built on top of Microsoft Dynamics 365 CE (CRM) that manages major revenue-generating aspects like Home Sales, Property Leasing (Commercial, Residential, Retail), and Facility Management for real estate companies. The solution leverages Microsoft technology with easy integration capabilities, explicitly developed for real estate.

From a sales perspective, the CRM-based solution is designed carefully by keeping in mind each stage of the real estate customer journey, from initial marketing of properties, property launches, to document management and the eventual sale. In addition, it also provides businesses an edge in customer-focused post-sale services like property upgrades, transfers of ownership, etc. Therefore, it emerges as a powerful tool that empowers consistency and quality in the real estate lead nurturing process by enhancing customer experience.

How Property-xRM helps in customer management and engagement?

Customer management and engagement are the pillars of lead nurturing. Property-xRM is an award-winning Real Estate CRM solution that helps businesses achieve smooth customer management and engagement through the following ways:

• Omni-channel lead capture and inventory: A successful lead nurturing starts with knowing and generating leads. Property-xRM captures prospect and lead information from several different channels like Social Media, Websites, or third-party listings. The same is facilitated by Property-xRM’s Marketing Management capabilities powered by Dynamics 365 for Marketing, or ClickDimensions – one of the leading marketing platforms for Microsoft Dynamics.

In addition, relevant information like your leads’ contact details, the properties they’re looking for, the interactions undertaken with them, etc., can be collected and stored in the system and used for personalized engagement. With the latest in Microsoft AI, there is a higher level of automation for data entry and customer engagement that allows real estate agents to be more productive and focus on building deeper relationships with prospects.

• Effective lead and sales management: Management of sales and leads requires a value-driven engagement with customers and their representatives. Property-xRM manages real estate inventory information and uses customer preference and campaign insights to improve lead conversions.

• Automation of sales process: No matter if it’s a real estate or a clothing business, no customer likes long order processing and waiting time. With inventory and customer related information in once place, Property-xRM automates the lead-to-deal journey for real estate companies.

It is seen that the deployment of Property-xRM resulted in up to 60% reduction in the customer waiting time. Furthermore, it also creates easy access to necessary reports providing customers with accurate information.

• Better communication between parties: It takes a significant amount of communication between a company and buyers to seal the deal. Since real estate is one of the most crucial investments one can have, it’s apparent that customers would like to interact, ask, and raise queries before paying for it.

Property-xRM provides businesses with a dedicated customer relationship management (CRM) solution that encourages direct customer engagement. It acts as an ultimate tool to ensure that no inquiries, grievances, or any time-bound element of the process are compromised. A systematic approval system along with notifications to the relevant people within the organization ensures that all the leads are diligently followed up.

• Flexible payment methods: Since sale and payment are crucial for lead nurturing, it’s important to have flexibility with multiple payment options. Customers always seek various payment methods as not everyone can be comfortable with one. Property-xRM facilitates easier capture of payment details as a highly configurable solution. The platform also ensures seamless integrations with third-party Enterprise Resource Planning (ERP) systems boosting operational efficiency.

What are the further changes needed by the real estate sector?

The real estate sector holds significant accountability in the market. Although the real estate sector is not as fast as the media sector in adopting technologies, innovation and effective tools are always appreciated. Some of the upcoming changes the real estate looks forward to are:

• Virtual reality for home tours
• E-Signing of contracts
• Digital property advertising solutions 
• Rental Property Management
• Transforming real estate into smart homes

Read more about the PropTech trends in real estate for the future.

Moreover, PropTech companies continue to identify and curb various pain points of customers that will help in successful lead nurturing and conversion. Property-xRM offers robust features you need for faster, better, and more efficient lead nurturing in real estate.

How Metadata Technologies facilitates lead nurturing in real estate?

If you are a real estate business owner, optimizing the sales and leasing process is one of the major challenges. Metadata Technologies can help you with its leading CRM Software for Property Management designed for large scale developers and property management companies. Property-xRM enables you to achieve a streamlined lead nurturing in real estate right from pre-sales customer experience to selling/leasing and after-sales management.

Don’t just find new leads, but turn each one of them into your loyal customers with Property-xRM.

Contact us to get started today!