For over two decades, we have implemented enterprise CRM exclusively for real estate developers and property operators, on Microsoft Dynamics 365 and Salesforce. Deep domain expertise, purpose-built products, and a track record that speaks for itself.
We have never pivoted away from real estate. Every release, implementation and hire has served one industry. That is not a constraint. It is a compounding advantage.
Specialists, Not Generalists
Every year of our existence has been dedicated to real estate. That depth cannot be replicated by a partner who entered the industry last year.
ISV Products, Not Configurations
Property-xRM and PropertyFlex are built products. You deploy 20 years of domain logic, not a blank canvas.
Dual-Platform Capability
Microsoft or Salesforce, you choose. Very few ISVs offer enterprise real estate CRM on both with equal depth.
Proven at Enterprise Scale
Developers managing tens of thousands of units across fully integrated enterprise stacks, on a single CRM layer.
Certified on Both Platforms
Microsoft Solutions Partner and Salesforce Partner, across Dynamics 365, Power Platform, Copilot and Salesforce.
Built for Enterprise Complexity
Hundreds of units, complex broker networks and integrated stacks, from multi-project developers to large operators.
Who We Serve
Built for Every Real Estate Business
Residential Developers
From project launch to handover: sales, inventory and broker management unified in one system.
LaunchesUnit inventoryBrokersHandover
Commercial & Mixed-Use
Leasing pipelines, tenant management and mixed-use portfolio operations, managed without spreadsheets.
Leasing pipelineTenantsPortfolio view
Retail Mall Operators
Tenant onboarding, lease renewals and category mix managed from a single CRM layer across your portfolio.
Tenant onboardingRenewalsCategory mix
Property Management
Post-handover operations, FM, service requests and owner communication, all on one connected platform.
Service requestsFMOwner portal
Our Solutions
How We Deliver That Expertise to Your Business
Our real estate domain logic is built into two products: one on Microsoft Dynamics 365, one on Salesforce. You choose the platform. The real estate expertise comes with it.
Property-xRM
Award-winning real estate CRM for the Microsoft enterprise.
Our most complete real estate CRM, built on Microsoft Dynamics 365 Customer Engagement. It brings 20 years of real estate experience out of the box, covering the full property lifecycle. From enquiry and launch to SPAs, leasing, handover and property management, it is ready to use, so you don’t have to build it from scratch. As an added advantage, it runs in the same Microsoft ecosystem as the rest of your business, becoming your real estate data backbone, connected to Teams, Power Automate, Copilot, Power BI and your other Microsoft apps. View on Microsoft Marketplace
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What it covers
Sales & Enquiry Management
Unit Inventory, Launches & Reservations
Payment Plans, SPA Generation & Digital Signatures
Salesforce brings the world’s most advanced CRM and AI to your business. PropertyFlex adds what it doesn’t have out of the box: a real estate layer built from 20 years of working only in this industry. Units, payment plans, bookings and lease renewals work natively inside Salesforce, so you don’t have to build them from scratch. Sales and leasing run on one connected record, from the first enquiry to the signed agreement and every renewal after, with automation, mobility and analytics built in. Your teams get Salesforce’s full power, already fluent in real estate.
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What it covers
Lead-to-Deal Sales Management, with Offers, Payment Plans & RA/SPA Signing
Real-Time Unit Inventory & Availability
Leasing, from Enquiry and Offer through Contract and Case Management
Renewals, Extensions, Terminations & Final Settlement
AI Agents for Enquiry Qualification & Unit Matching
AI Document Processing & Digital Signatures
One-Click Payment Links with Automatic Receipts
Customer, Tenant & Broker Portals, plus a Move-In & Move-Out Mobile App
Microsoft and Salesforce have invested billions in AI and automation. But AI is only as useful as the data underneath it. Our products give that AI a complete, connected real estate dataset. So whichever AI you use, whether Copilot, Agentforce, Claude or OpenAI, it works with your full business context and understands real estate from day one. Not a bolt-on. Built in.
Summarise deal histories, draft follow-ups and surface pipeline insights without leaving your CRM.
Microsoft CopilotAgentforce
Prioritise enquiries on behavioural signals and conversion history, and match buyers and tenants to live inventory.
Inventory movement, broker performance and revenue pipeline, configured for real estate metrics, not generic KPIs.
Power BISalesforce Reports
Payment reminders, booking workflows, renewal alerts and escalation triggers, automated so teams focus on decisions.
Your Real Estate AI AssistantLive data
Deal summaryLead matchingTower A salesAutomation
Summarise the deal history for Unit A-1204 in Tower A.
Unit A-1204, 2-bed, Tower A
Reserved12 Aug, M. Rahman via Harbour Realty
SPA signed20 Aug, digital signature
Payment plan2 of 6 instalments paid
Next due15 Oct, AED 185,000
Draft reminder emailPrepare handover checklist
Which enquiries should we call first, and which units fit them?
Top enquiries today, each matched to live inventory:
R. HaddadA-1507, 2-bed sea view92
A. RahmanB-0903, 3-bed corner88
S. MehtaA-0611, 1-bed71
L. CarterRetail unit G-0464
Scored on enquiry behaviour and past conversions
How is Tower A selling this month?
Strong month: 14 new reservations, with brokers bringing 61% of them.
Sold128
Reserved27
Available25
SoldReservedAvailableFloors 12 to 15
What did automation handle overnight?
Handled automatically, nothing needs your approval:
18 instalment reminders sent to buyers
6 booking confirmations issued with receipts
4 lease renewal alerts raised, 90 days out
2 service requests escalated for SLA
Payment, booking, renewal and SLA workflows
See every AI feature working on real estate data.Request a walkthrough and our team will show you how it fits your business.
Powerful products, built on the world’s best platforms
15+
Client success stories across the globe
70+
Dedicated professionals working only on real estate
Metadata bridges the gap between what a CRM typically does and what an ERP is built for. It’s a genuinely unique product in that respect. It gives us real-time visibility into revenue, receivables, payables, and cash flow, so we’re not just running the business, we’re planning it.
Senior Vice PresidentLeading Real Estate Developer, Dubai
Whether you’re starting fresh or replacing a system that didn’t deliver, we’ve navigated both. 100+ implementations across 12+ countries. Let’s talk about what that means for your project.
Microsoft Solutions Partner
Microsoft CRM Industry Partner Award
Salesforce Partner
TECOM Pearl AwardBest Customer Service
