Customer Stories

No. This page shows a selection of published customer stories. Metadata Technologies has delivered more than 100 real estate CRM implementations in 12+ countries, and its platforms support more than 2,000 active users every day.

Several stories describe the customer by profile, such as a mixed-use developer or a UAE luxury developer, rather than by name. The average client has worked with Metadata for more than 10 years.

Metadata Technologies is a real estate CRM company. 100% of its work is in real estate: it builds its own real estate CRM products, Property-xRM on Microsoft Dynamics 365 and PropertyFlex on Salesforce, and implements them with its own team of 70+ real estate CRM professionals.

The company has more than 20 years of CRM delivery experience, with teams in the UAE, USA and India. Read the full story on the About Us page.

Metadata's customers include residential and luxury developers, mixed-use developers, commercial and retail landlords, property and community managers, owner associations and facilities management companies.

The stories on this page cover several of these: a mixed-use developer running six business lines on one CRM, a global developer selling across 12+ countries, a UAE luxury residential developer, a UAE developer selling fully online on Salesforce, and Al Thuriah in facilities management. If your business mixes residential and commercial assets, read why one CRM rarely fits both.

Published results from these customer stories include:

• A global mixed-use developer runs US$15B+ in sales across 12+ countries on Property-xRM and scaled from 2,000 to 50,000 units.
• A mixed-use developer manages 22,000+ units and 3,700+ leases on one CRM, with up to 40% faster lease renewals.
• A UAE luxury developer runs US$2B+ in residential sales on Property-xRM.
• A UAE developer sold 1,200+ units through a fully digital buyer journey on PropertyFlex, with 13 systems integrated in real time.
• Al Thuriah cut reactive maintenance cases by 48% and reporting time by 94% across 50+ UAE properties.

Property-xRM is an end-to-end real estate platform on Microsoft Dynamics 365 and the Power Platform. It covers residential sales, residential leasing, commercial and retail leasing, facilities management, owner associations and community management. It is now in its eighth version and has won Microsoft's Best Industry Solution award for Real Estate. See which Dynamics 365 modules real estate companies use.

PropertyFlex is a real estate CRM built natively on Salesforce, focused on the lead-to-booking sales and leasing lifecycle for developers. It covers unit inventory, lead capture and assignment, offers and approvals, reservations, bookings through to SPA, and payment plans. Learn more on the PropertyFlex website.

The platform matters less than the real estate solution built on top of it. Dynamics 365 and Salesforce are both leading enterprise CRMs, but both are designed for every industry. Neither understands unit inventory, payment plans tied to construction milestones, broker commissions or property portal leads out of the box. A purpose-built real estate layer is what makes either platform work for property.

Pick the platform that fits the systems you already run. Dynamics 365 is the best fit if your ERP is from Microsoft, such as Dynamics 365 Finance or Business Central, because CRM and ERP share the same data layer (Microsoft Dataverse) and a booking can flow straight to finance. It also suits teams that work in Microsoft 365, Teams and Power BI. Salesforce suits organisations that already use Salesforce or work outside the Microsoft ecosystem.

Then deploy a mature real estate solution on that platform. Metadata builds both: Property-xRM on Dynamics 365 and PropertyFlex on Salesforce.

Yes. Integration is part of every Metadata project. In the stories on this page, one global developer connects Property-xRM to Oracle Fusion for revenue recognition, and a UAE developer runs PropertyFlex with 13 systems integrated in real time, including the online buyer journey.

Property-xRM also uses the Microsoft Power Platform to connect third-party systems and tenant portals. Read more about real estate CRM integration and the integration questions CIOs and CTOs should ask.

Timelines depend on scope, the number of business lines and the integrations involved. For example, the UAE developer on this page launched its fully digital sales operation within a nine-month runway.

Every project follows the same order: discovery before configuration, process before platform, adoption before automation, and optimisation before expansion. Rollouts are phased, and Metadata's engineers configure, customise and integrate the platform themselves. Learn the stages of CRM implementation and the 7 reasons real estate CRM projects fail.

Adoption is planned from the start. Metadata configures the CRM around your real sales, leasing or facilities process, then supports it with structured training, change management and post-go-live support. That is a key reason clients stay for 10+ years on average.

If a previous CRM was not adopted, this guide explains why real estate CRM adoption fails and how to fix it.

Yes. Metadata has been a Microsoft CRM partner since 2007 and became a Microsoft Co-Sell Ready partner in 2020, which means Microsoft's sales teams can recommend Property-xRM. Property-xRM is listed on Microsoft Marketplace, and Microsoft published the Al Thuriah customer story on its own site.

Planning a rollout? Use the Dynamics 365 go-live checklist for real estate developers.

Yes. Metadata is building AI into the core of both Property-xRM and PropertyFlex, so enquiries, units and leases become insights teams can act on. Because Property-xRM runs on Dynamics 365, customers can also use Microsoft Copilot, Microsoft's AI assistant for Dynamics 365.

Read about Microsoft Copilot for Dynamics 365 and how AI strategies boost residential sales.

Yes. Metadata can demo Property-xRM or PropertyFlex using scenarios from your own business and, where clients agree, connect you with a reference customer. Several clients have used the platform for more than five years.

Book a discovery call with a real estate CRM specialist, or browse the Metadata blog for more real estate CRM insights.