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Sales, Leasing & Service on One CRM: 12,000+ Units, 2x Users
UAE city skyline with modern residential and commercial towers at golden hour, for a customer story about a developer managing 12,000+ units on Property-xRM and Microsoft Dynamics 365

UAEMixed-UseProperty-xRM on Dynamics 365

A UAE Developer grew to 12,000+ units and 2x CRM users on one platform

From automated payment plans and cheque collections to retail leasing, case management and a broker portal, the developer moved scattered systems onto one source of truth on Property-xRM and Microsoft Dynamics 365.

Read Full Customer Story

From go-live to 12,000+ units

  1. Dec 2022 · Go-liveSales live for 58 users and 6,500+ units, with finance integration from day one
  2. Dec 2023 · Retail leasingLead to contract for retail, on the same platform
  3. Jun 2024 · Case managementQueries, complaints and SLAs in one place
  4. 2025 · Broker portalRegistration, introductions and payouts online
  5. Today · 117 users12,000+ units, 76 properties and 5 projects
  • Customer since2022
  • MarketMixed-use
  • Modules implementedSales, Retail Leasing, Case Management, Broker Portal
  • RegionUAE

The scale Property-xRM now supports

12,000+

Units managed on one platform, nearly double the portfolio at go-live

117

CRM users across sales, finance, retail, service and handover teams

76

Properties managed centrally, up from 48 at go-live

5

Projects running on the same CRM, up from 2

100+

Post-dated cheques allocated to instalments in a single click

What we value most is the partnership. Metadata keeps us informed on every support ticket, delivers our change requests on time and runs clarification sessions whenever our teams need them.

Head of Sales OperationsUAE Real Estate Developer

Built for scale

1.8x the units, 2x the users and 100+ instalments per sale. Here’s how Property-xRM kept up.

Portfolio6,500units · 1x
Where other CRMs breakTypical CRM
Payment plans100+ instalments per sale
Where a typical CRM breaks

100+ instalment plans are built line by line, so errors creep into schedules.

How Property-xRM held

Templates generate 100+ handover, post-handover and recurring instalments for every sale automatically.

Collections100+ cheques, one click
Where a typical CRM breaks

Cheques arrive before invoices exist, so finance allocates each one by hand.

How Property-xRM held

Advance payments, cheque cloning and one-click allocation of 100+ cheques, synced to finance.

Teams58 to 117 users
Where a typical CRM breaks

Each new team brings its own tool, and the data splits again.

How Property-xRM held

Retail, service and handover teams joined in stages. Users doubled on one source of truth.

Broker networkBrokers on one portal
Where a typical CRM breaks

Broker registrations, introductions and payouts run on email and spreadsheets.

How Property-xRM held

A broker portal handles registration, introductions, proposals and e-signed payouts.

What changed, area by area

Property-xRM on Dynamics 365 replaced scattered systems and manual records with one platform for sales, leasing, service and finance. See how developers use CRM from lead to handover.

Sales and approvals

Manual sales processOffers, approvals and payment schedules were prepared by hand, causing delays.

Lead to handover in one flowLeads auto-assign, offers and payment schedules generate automatically, and an SPA lifecycle tracks signing. See lead management

Finance and collections

Collections outside the CRMReceipts were allocated one by one, with no single view of what each customer had paid.

Finance works from the CRMToken receipts, advance payments and post-dated cheques are managed in Property-xRM and synced to Dynamics 365 Finance & Operations.

Leasing and customer service

Separate tools, no SLAsRetail leasing and customer queries sat apart from sales data, with no central tracking.

Leasing and cases on one platformRetail offers and contracts run beside sales, and every query has an owner, an SLA and an escalation path. See retail leasing

Handover and reporting

Manual updates and reportsHandover date changes and reports were updated by hand, delaying key insights.

Automatic updates, live dashboardsHandover date changes cascade to sales and instalments, and Power BI tracks collections in real time. See reporting

One centralised CRM, connected to the wider stack

Property-xRM sits at the centre, connected to finance, the contact centre, lead capture, e-signature and the broker network.

  • Dynamics 365 Finance & Operations

    Two-way sync of projects, units, customers, contracts, payment plans, receipts and broker payouts

  • Power Automate

    The integration layer that keeps CRM and ERP in step as volumes grow

  • Zapier

    Leads from web and campaign sources flow straight into the CRM

OutlookMicrosoft TeamsPower BIOffice 365CopilotSharePointCENTRALISED CRMProperty-xRMonMicrosoft Dynamics 365
  • Genesys Cloud

    Contact centre cases created and updated in the CRM in both directions

  • Adobe Acrobat Sign

    Broker agreements and payout approvals signed digitally

  • Broker Portal

    Registration, customer introductions, sales proposals and payouts

Running other systems you need connected to your CRM?

Talk to our team

See exactly how they got there

The full customer story traces how the developer moved from scattered systems and manual records to one platform, and nearly doubled its portfolio along the way.

  • How the portfolio grew from 6,500 to 12,000+ units and from 2 to 5 projects on the same CRM
  • How finance manages payment plans with 100+ instalments and allocates post-dated cheques before invoicing
  • How sales, retail leasing, customer service and broker teams joined the platform in stages
  • How the integration with Dynamics 365 Finance & Operations keeps CRM and ERP in step

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    A UAE luxury developer runs US$2B+ in residential sales on one centralised CRM

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    These are a few spotlight stories. More customer stories are available on request. Talk to our team

    Frequently asked questions

    Why isn’t the developer named in this customer story?

    Sales volumes, collections and operating details are commercially sensitive for a developer, and many of our customers prefer not to be named in public material. We remove only the details that would identify the business; the figures, timeline and outcomes on this page reflect the developer’s actual operation.

    If you need more context before deciding whether a similar setup is right for you, talk to our team. We can walk you through the project in more depth and point you to comparable work in your region or segment.

    What is Property-xRM, and how is it different from a standard CRM?

    Property-xRM is a real estate CRM built on Microsoft Dynamics 365. A standard CRM tracks contacts and deals; Property-xRM adds the structure a developer actually runs on: projects, properties and units, payment plans, sales offers, SPAs, broker commissions, leasing contracts, handover and customer cases.

    Because it sits on Dynamics 365, it also inherits Microsoft’s security, Power BI reporting, Power Automate workflows and Copilot, and it is delivered by Metadata Technologies’ Dynamics 365 implementation team.

    Can Property-xRM handle complex payment plans and post-dated cheques?

    Yes. Payment plan templates are configured once for handover, post-handover and recurring plans, and the full schedule is generated automatically for every sale. This developer generates 100+ instalments per sale without manual entry.

    On the collections side, finance can record token receipts, advance payments and post-dated cheques, clone a full cheque schedule from a single cheque, allocate 100+ cheques to instalments in one click, and mark cheques as cleared, bounced or withdrawn. Only the items finance needs are pushed to the ERP. See how this fits the wider Property-xRM sales solution.

    How does Property-xRM connect to Dynamics 365 Finance & Operations and other systems?

    In this project, projects, properties, units, legal entities, customers, sales, contracts, payment plan items, receipts, settlements, payables and broker payouts sync in both directions with Dynamics 365 Finance & Operations, so sales and finance work from the same numbers. Contact centre cases sync with Genesys Cloud, leads arrive through Zapier, and broker agreements are signed in Adobe Acrobat Sign.

    The integration layer runs on Power Automate. Every project starts by mapping which system owns which data. Read more about Property-xRM integrations.

    Do we have to roll out every module at once?

    No. This developer went live with sales first, added retail leasing a year later, then case management, then a broker portal. Residential leasing is now in development.

    Each module was added on the same platform, so customer, unit and finance data stays in one place as you grow, and new teams join without a new system or a new data migration.

    How does Property-xRM handle customer service and SLAs?

    Case management, built on Dynamics 365 Customer Service, gives every query and complaint an owner, an SLA and an escalation path. Customers, stakeholders and internal teams are notified automatically, and managers see SLA compliance and departmental performance in real time.

    Because cases sit on the same platform as sales and leasing, the service team can see a customer’s unit, contract and payment history without switching systems.

    We’re smaller than this developer. Is a setup like this relevant to us?

    Yes. This developer started with 58 users, 2 projects and one module. Property-xRM is configured around what you need today, whether that is lead management and bookings or collections and handover, and grows with your portfolio. Lead management and inventory management are common starting points.

    We run on Salesforce, not Microsoft Dynamics 365. Do you have a solution for us?

    Yes. Alongside Property-xRM on Microsoft Dynamics 365, Metadata Technologies offers PropertyFlex, a real estate CRM built on Salesforce for developers, home builders, and leasing and property management teams.

    What happens when I get in touch?

    We’ll set up a 30-minute discovery call. Share a little about your portfolio, markets and current systems, and we’ll show you how a similar setup could work for your business, including a live Property-xRM demo if it helps. There is no obligation, and you’ll get a clear view of scope before any proposal.

    About the companies

    About Metadata Technologies

    Metadata Technologies is a real estate CRM company and Microsoft Solutions Partner that builds CRM systems around how real estate actually operates: unit-based inventory, project launch cycles, payment plans, and the post-sale relationship. The company has delivered 100+ implementations across 12+ countries, supported by a team of 70+ certified professionals, and maintains an average client relationship of 5+ years. Its CRM solutions support 150M+ sq ft of real estate and 2,000+ active users for developers, leasing firms, and property management companies across the GCC, MENA, APAC, and North America.

    About Property-xRM

    Property-xRM is an award-winning real estate CRM built on Microsoft Dynamics 365 Customer Engagement. It covers the full property lifecycle: unit inventory and project launches, reservations and bookings, payment plans, SPA generation with digital signatures, broker and commission management, and leasing and property management, all from a single source of truth. Property-xRM is listed on Microsoft AppSource and is Co-Sell Ready with Microsoft, so developers can find and evaluate it directly through the Microsoft commercial marketplace.

    About Microsoft Dynamics 365

    Microsoft Dynamics 365 is Microsoft’s family of business applications for sales, customer service, marketing, and operations. Built on the Microsoft Power Platform and Dataverse, it connects natively with Microsoft 365, Teams, Power BI, and Azure, and brings enterprise-grade security, automation, reporting, and Copilot AI capabilities. On its own, Dynamics 365 provides the platform; paired with a purpose-built layer like Property-xRM, it also gains the real estate structure, such as units, projects, and payment plans, that a standard CRM configuration does not include out of the box.