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Mixed-Use Developer CRM: 6 Business Lines on Property-xRM
Aerial view of a GCC waterfront skyline: a Leading Mixed-Use Developer unifies six business lines on Microsoft Dynamics 365 CRM and Property-xRM

GCCMixed-UseProperty-xRM on Dynamics 365

A Leading Mixed-Use Developer runs 6 business lines and 22,000+ units on One CRM

Managers used to chase numbers across separate tools for sales, leasing and facilities. Today every transaction and lease is one click away, as the developer runs 22,000+ units on Property-xRM and Microsoft Dynamics 365.

Read Full Customer Story
Mixed-use real estate CRM: Property-xRM on Microsoft Dynamics 365 dashboard on laptop and mobile, showing sales, residential leasing, retail and commercial leasing, full facilities management, owner associations and customer care
  • Customer since2021
  • PortfolioResidential, Retail
    and Commercial
  • Modules implemented6 business lines
    on One CRM
  • ScaleUS$538M revenue
    757 employees

The scale Property-xRM now supports

22,000+

Units under management across residential, retail and commercial

US$4B+

In sale value managed through the CRM

3,700+

Leases managed from lead to renewal

Up to 40%

Faster lease renewals with automated tracking and alerts

40,000+

facilities assets tracked live by 300+ technicians

Property-xRM transformed our leasing operations. Managers now have complete visibility and are one click away from all transactions and lease data to take decisions. There is no more going around to find information.

Executive DirectorLeading Mixed-Use Real Estate Developer

Six business lines, One CRM

Before: six sets of tools

With Property-xRM: One CRM

Property-xRMonMicrosoft Dynamics 365

What changed, area by area

Each team kept the workflows it needed, but every record now lives in one place. Here’s what that changed day to day for sales, leasing, facilities, customer care and management.

Sales inventory and SPAs

Scattered inventory, manual SPAsUnit data lived across files and sales agreements were drafted by hand, slowing deal closure.

One hierarchy, templated SPAsEvery unit sits under its project, building and floor, and the sales agreement is generated from the booking in a click, with 15,000+ units centralised.

Lease renewals

Spreadsheet trackingRenewals and contracts were tracked on spreadsheets, causing missed timelines.

Automated renewalsExpiry dates and notice periods are tracked automatically, and leasing teams are alerted before each notice period so no renewal is missed.

Full facilities management

No field visibilityThe facilities management team lacked visibility into technician performance and work orders.

Live field operationsWork orders are assigned, updated and closed on mobile, technician performance is visible to the facilities team, and service time is down 30%.

Tenant cases

Manual case trackingTenant cases and work orders were tracked by hand, with no single record across teams.

One case systemEvery request is logged against the unit and the lease, routed to the right team and tracked to closure.

Management reporting

No single source of truthData sat across multiple applications, with no real-time reports or dashboards for management.

One click from every numberManagers see every transaction and lease in real time, without going around to find information.

One CRM, connected to the wider stack

Property-xRM on Microsoft Dynamics 365 sits at the centre of all six business lines, working alongside Oracle EBS for finance and connected to technicians and sub-contractors in the field, inside the wider Microsoft ecosystem.

  • Oracle EBS

    ERP of record for finance, working alongside sales and leasing in Property-xRM

  • Dynamics 365 Field Service

    Technicians receive, update and close work orders on mobile

  • Sub-contractor Access

    External contractors work from the same work orders and service levels

OutlookMicrosoft TeamsPower BIOffice 365CopilotSharePointCENTRALISED CRMProperty-xRMonMicrosoft Dynamics 365
  • Document Generation

    Sales agreements and lease contracts produced from CRM data

  • Email and Alerts

    Renewal reminders and case updates sent automatically

  • Dynamics 365 Customer Service

    Tenant cases routed by queue and SLA, linked to the unit, lease and owner

See exactly how they got there

The full customer story traces how the developer brought six business lines onto One CRM, and what changed for its sales, leasing and facilities teams.

  • How sales inventory and agreements were standardised across every project
  • How leasing moved from spreadsheets to automated renewals for residential, retail and commercial tenants
  • How the facilities team, its technicians and sub-contractors were brought onto one system
  • How management reporting moved from pulling numbers together to real-time dashboards

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    More Customer Stories

    A Global Real Estate Developer runs US$15B in sales across 12+ countries on one centralised CRM

    From lead capture at project launches to AML screening, automated collections and revenue recognition in Oracle Fusion, the developer grew from 2,000 to 50,000+ units on Property-xRM and Microsoft Dynamics 365.

    Read the customer story

    A UAE luxury developer runs US$2B+ in residential sales on one centralised CRM

    From launch-day automation to unit reservations, government registrations, broker management, digital SPAs and revenue recognition, the developer built a connected sales operation on Property-xRM and Microsoft Dynamics 365.

    Read the customer story

    Al Thuriah streamlines Facilities Management with Dynamics 365 Field Service, reducing reactive cases by 48%

    With Metadata Technologies, Al Thuriah centralised work order management, technician tracking and maintenance scheduling on Dynamics 365 Field Service, cutting unplanned repair cases by 48% within six months.

    View full customer story on Microsoft’s site

    These are a few spotlight stories. More customer stories are available on request. Talk to our team

    Frequently asked questions

    Why isn’t the developer named in this customer story?

    Portfolio, leasing and operating details are commercially sensitive for a developer, and many of our customers prefer not to be named in public material. We remove only the details that would identify the business; the figures, timeline and outcomes on this page reflect the developer’s actual operation. If you need more context before deciding whether a similar setup is right for you, please talk to our team. We can talk you through the project in more depth and point you to comparable work in your region or segment.

    Can one CRM really run sales, leasing, full facilities management and owner associations together?

    Yes, when it is a mixed-use real estate CRM built around the property rather than around a single department. In Property-xRM, every business line works from the same unit, customer and lease records, so a unit sold by the sales team is the same unit leased, maintained and serviced afterwards. That’s what let this developer replace separate spreadsheets, files and inboxes with One CRM across six business lines, while each team still has the screens, workflows and approvals it needs.

    Do we have to roll out every business line at once?

    No. Each business line is a module on the same CRM, so you can start with the area that needs it most, whether that’s sales inventory, lease renewals or full facilities management, and add the others when you’re ready. Because every module shares the same records, each new line plugs into the data you already have rather than starting from scratch. Starting focused also means your team adopts the system faster and sees results sooner.

    How does Property-xRM make lease renewals faster?

    The lease cycle runs end to end in one workflow, from the first enquiry to post-lease renewal. Expiry dates are tracked automatically, alerts go to the right people ahead of each notice period, and renewal offers, approvals and documents stay attached to the lease.

    How are sales agreements (SPAs) created?

    SPAs are generated from templates directly from the booking, using the unit, buyer, price and payment plan already in the CRM. Teams no longer draft each agreement by hand or re-type unit details, which reduces errors and speeds up deal closure. Each project can carry its own templates, so local terms and payment plans are applied automatically.

    How do technicians and sub-contractors use the system?

    Full facilities management runs on Microsoft Dynamics 365 Field Service alongside Property-xRM. Technicians receive, update and close work orders on mobile, sub-contractors work from the same work orders and service levels, and every job stays linked to the asset, the unit and the tenant case.

    Does Property-xRM work with Oracle EBS or our existing ERP?

    Yes. This developer runs Oracle EBS as its ERP alongside Property-xRM. Because Property-xRM is built on Microsoft Dynamics 365, it works natively with the Microsoft stack and connects to other systems through standard connectors, APIs and Power Automate flows. Every implementation starts with a review of which system owns which data and how information should flow between finance, sales, leasing and service. For more detail, read our guide on integrating a real estate CRM with ERP, portals and marketing tools.

    How do managers get visibility across all six business lines?

    Because every business line works from the same CRM, reports and Power BI dashboards draw on one set of data instead of figures pulled together from separate tools. Managers can see sales, leases, cases and facilities work in real time, and open any transaction or lease in a click, which is exactly what this developer’s Executive Director describes in the quote above.

    Does Metadata Technologies have more customer stories?

    Yes. The stories on this page are a few spotlights, not the full list. Metadata Technologies works with residential and mixed-use developers, leasing firms, property management companies and facilities management businesses, and some of those stories are published while others are shared privately on request. Tell us your segment, region and portfolio size when you get in touch, and we’ll share the stories closest to your situation rather than a generic set.

    We run on Salesforce, not Microsoft Dynamics 365. Do you have a solution for us?

    Yes. Alongside Property-xRM on Microsoft Dynamics 365, Metadata Technologies offers PropertyFlex, a real estate CRM built on Salesforce. It is designed for developers and home builders as well as leasing and property management teams, so if your business already works in Salesforce, you can get a CRM built around real estate without changing platforms. The same implementation approach applies: we start with your current setup and processes, then configure and integrate around them.

    What happens when I get in touch?

    When you talk to our team, we’ll set up a 30-minute discovery call. Share a little about your portfolio, markets, team size and current systems, along with the problems you want to solve. We’ll walk you through the parts of Property-xRM that matter most to you, explain how similar customers approached the same challenges, and outline what an implementation could look like. There’s no obligation, and you’ll leave with a clearer picture of your options either way.

    Where can I learn more about Metadata Technologies?

    The About Us page covers who Metadata Technologies is, how the team works and the kinds of real estate businesses we support. For detail on the product itself, including every module behind the results on this page, visit propertyxrm.com. And if you have a specific question that isn’t answered here, talk to our team and the right person will get back to you.

    About the companies

    About Metadata Technologies

    Metadata Technologies is a real estate CRM company and Microsoft Solutions Partner that builds CRM systems around how real estate actually operates: unit-based inventory, project launch cycles, payment plans, and the post-sale relationship. The company has delivered 100+ implementations across 12+ countries, supported by a team of 70+ certified professionals, and maintains an average client relationship of 5+ years. Its CRM solutions support 150M+ sq ft of real estate and 2,000+ active users for developers, leasing firms, and property management companies across the GCC, MENA, APAC, and North America.

    About Property-xRM

    Property-xRM is an award-winning real estate CRM built on Microsoft Dynamics 365 Customer Engagement. It covers the full property lifecycle: unit inventory and project launches, reservations and bookings, payment plans, SPA generation with digital signatures, broker and commission management, and leasing and property management, all from a single source of truth. Property-xRM is listed on Microsoft AppSource and is Co-Sell Ready with Microsoft, so developers can find and evaluate it directly through the Microsoft commercial marketplace.

    About Microsoft Dynamics 365

    Microsoft Dynamics 365 is Microsoft’s family of business applications for sales, customer service, marketing, and operations. Built on the Microsoft Power Platform and Dataverse, it connects natively with Microsoft 365, Teams, Power BI, and Azure, and brings enterprise-grade security, automation, reporting, and Copilot AI capabilities. On its own, Dynamics 365 provides the platform; paired with a purpose-built layer like Property-xRM, it also gains the real estate structure, such as units, projects, and payment plans, that a standard CRM configuration does not include out of the box.