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  • Al Thuriah transforms Facilities Management with Microsoft Dynamics 365
  • Metadata expands into North America with new Real Estate CRM Project
  • Property-xRM: The Complete Real Estate Suite
  • 2025 Release Wave 2 Plan - Dynamics 365
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About Metadata Technologies

We’ve Been Implementing Real Estate CRM Since Before It Was a Category.

Founded in Dubai in 2002, Metadata has spent over two decades building, implementing and refining enterprise CRM exclusively for real estate. We don’t sell licences. We implement systems that get adopted, and stay adopted.

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100+Implementations
20+Years experience
12+Countries
2,000+Active users
Who We Are

Guided by Purpose. Defined by Expertise.

Mission

What We Do Every Day

We strive to deliver exceptional value to our customers, empower our employees, and drive growth for our shareholders through unwavering commitment to high-quality products, services, and an outstanding customer experience.

Core Values
  • Integrity
  • Growth
  • Transparency
  • Consistency
  • Respect
Vision

Where We’re Headed

We aim to be global leaders in CRM solutions, leveraging our own Intellectual Property in niche markets to drive sustainable growth and create value for all stakeholders.

How We Operate

Five principles guide every engagement, every product decision, and every client relationship, from the first discovery call to years of ongoing partnership.

Client Success

What Our Clients Say

Trusted by Global Real Estate Leaders

“With better tracking and scheduling, we have seen a 22% improvement in preventive maintenance effectiveness, in other words, 22% more maintenance tasks are being completed on schedule. As a result, reactive maintenance cases (unplanned repairs) have dropped by 48% within just six months, minimizing disruptions and reducing emergency repair costs.”

Rami AlulOperations Manager, Thuriah Facilities Management, Al Thuriah
Read the Full Case Study

“Investing in the right Real Estate Solution and partnership is critical. With their expertise and leading Real Estate references, we made the right decision in selecting Metadata.”

CEOMazaya Real Estate

“Property-xRM has given our sales teams a much clearer view of registrations, reservations, and customer activity. Having these processes connected in one platform makes it easier to manage the sales journey at scale.”

Sales Operations ManagerLuxury Real Estate Developer, UAE
Read the Full Case Study
Our Story

How a CRM Company Became a Real Estate Specialist

We didn’t start in real estate. We arrived here because the work kept proving itself.

Enterprise CRM for All Sectors Real Estate.

  1. 2002

    Started in CRM

    Metadata was incorporated in Dubai in 2002 as an enterprise CRM implementation company. Our early projects spanned logistics, insurance and real estate, all on the Microsoft CRM platform and all enterprise-grade from the start. That foundation in enterprise delivery, not software sales, still shapes our work.

  2. The shift

    Real Estate Pulled Ahead

    Real estate consistently proved the most complex, the most workflow-intensive and the most underserved by generic CRM vendors. We leaned in, building repeatable methodologies, accumulating domain knowledge and earning the confidence of major developers across the GCC.

  3. Today

    IP Built from Repetition

    After 100+ implementations, patterns became products. We codified them into Property-xRM on Microsoft Dynamics 365, and later PropertyFlex on Salesforce. Today, 95% of our work is real estate, and that concentration is deliberate. It is where our expertise and our products run deepest.

Our Journey

Two Decades of Milestones

A record of decisions, partnerships and earned recognition.

  1. 2002

    Incorporated in Dubai, UAE

    Founded as an enterprise CRM implementation company. First projects span real estate, logistics and insurance on the Microsoft CRM platform.

  2. 2007Microsoft Partner

    Microsoft Partnership Formalised

    Recognised as a Microsoft CRM Partner, the beginning of a platform relationship that now spans nearly two decades and multiple product generations.

  3. 2009

    CRM Technology & Innovation Centre, Kochi

    Opened our technology and innovation centre in India, scaling technical and implementation capacity for enterprise engagements across the region.

    AwardTECOM Award, Best Customer Service, Dubai

  4. 2013

    First in UAE to Implement Microsoft CRM Online

    Ahead of the regional market on cloud adoption, positioning our clients for scalable, platform-native CRM before it became standard practice.

  5. 2014Property-xRM

    Property-xRM Launched

    Our purpose-built real estate CRM launched on Microsoft Dynamics, built from implementation experience, not product speculation.

    Explore Property-xRM

    AwardMicrosoft Best Industry Solution, Real Estate and Property Management

  6. 2020

    Microsoft Co-Sell Ready Partner

    Recognised by Microsoft to be actively recommended by its global sales teams, reflecting both technical depth and an enterprise delivery track record.

    View on Microsoft Marketplace
  7. 2023PropertyFlexSalesforce Partner

    PropertyFlex Launched on Salesforce

    Extended our real estate IP to the Salesforce platform. Metadata now delivers purpose-built real estate CRM on both Microsoft Dynamics 365 and Salesforce, matching platform choice to organisational fit, not vendor preference.

    Explore PropertyFlex
  8. 2025

    Property-xRM Reaches Version 8

    Property-xRM is now in its eighth version. Every release has been shaped by more than two decades of real estate implementations, and each one carries the lessons of the projects before it.

  9. 2026

    The AI-First Era of Real Estate CRM

    The next chapter of real estate CRM won’t just record your business. It will anticipate it. We are building AI into the core of Property-xRM and PropertyFlex, so every enquiry, unit and lease becomes intelligence your teams can act on.

    Request an AI Walkthrough
What Makes Us Different

Anyone Can Implement CRM. We Implement for Real Estate.

Most CRM vendors know the platform. We know the industry. The difference becomes visible at go-live.

We are , we , and we .

  • Who builds your system

    CRM Engineers First

    We are not a software reseller with an implementation arm. CRM delivery has been our core work since 2002, and every engagement is led by engineers who configure, customise and integrate Dynamics 365 and Salesforce themselves.

    100+implementations delivered
  • What they already know

    Real Estate Depth

    We know the difference between a developer’s pre-launch sales cycle and a property manager’s lease renewal, because we have built systems for both many times over. Fewer assumptions. Faster configuration. Fewer surprises.

    70+professionals who work only on real estate
  • What happens after launch

    Enterprise-Grade Delivery

    We work with enterprises managing thousands of units, multiple business lines and complex integration environments. Structured discovery, phased rollout, ERP integration and long-term support are built into how we deliver. Complexity is expected, not an exception.

    10+ yrsaverage client tenure
How We Work

Implementation Partnership, Not Software Sales

We’ve seen what happens when CRM is treated as a software purchase: low adoption, missed requirements, a system nobody uses. Our methodology is structured to prevent that.

  1. 01
    DiscoverybeforeConfiguration

    We map your workflows, decision points and integration environment before any configuration begins. Real estate operations aren’t generic, and your CRM shouldn’t be either.

  2. 02
    ProcessbeforePlatform

    The platform follows the business, not the other way around. We configure to your sales cycle, leasing workflow or facilities process, not to a template built for a different industry.

  3. 03
    AdoptionbeforeAutomation

    A deployed system that isn’t used is not a success. We invest in structured training, change management and post-go-live support so your team works in the system, not around it.

  4. 04
    OptimisationbeforeExpansion

    Before we extend scope, we validate that what’s live is performing. Sustainable CRM growth comes from a stable core, not from adding features to a system that hasn’t landed yet.

Two Decades of Pioneering Real Estate Technology

“Building on Microsoft Dynamics 365 and Property-xRM, we have a real estate solution now that’s genuinely built to scale with us.”

Group Senior Vice President, TransformationLeading Real Estate Developer, Dubai

“Sales is one thing. Selling to ultra-high-net-worth clients is another. They need everything simple, and at the same time we need everything to be super-fast and super reliable.”

Sales DirectorUltra-Luxury Residential Developer, UAE

“On the financial side, it’s giving us real-time visibility into revenue, receivables, payables and cash flow, so that we’re not just running the business, we’re planning the business.”

Senior Vice President, FinanceLarge-Scale Mixed-Use Developer, UAE
Get Started

Evaluating CRM for Your Real Estate Business?

Whether you’re starting fresh or replacing a system that didn’t deliver, we’ve navigated both. 100+ implementations across 12+ countries. Let’s talk about what that means for your project.

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