UAEResidential salesProperty-xRM on Dynamics 365
A UAE luxury developer runs US$2B+ in residential sales on one connected platform
From launch-day automation to unit reservations, government registrations, broker management, digital SPAs and revenue recognition, the developer built a connected sales operation managing US$2B+ in project value on Property-xRM and Microsoft Dynamics 365.
Read Full Case StudyLaunch to handover, in one system
- Project launchHigh-volume registrations for VIPs, brokers and walk-ins
- Unit reservationReal-time unit block and release
- Government registrationConnected to the government portal
- SPA and signatureGenerated SPAs with Adobe digital signatures
- Broker payoutMilestone-based commissions via the Broker Portal
- Revenue recognitionIntegrated with Oracle Fusion
- Customer since2023
- MarketResidential sales
- Modules implementedDynamics 365 Sales
The scale the platform now supports
In residential project value managed through the platform
Brokers onboarded across the sales ecosystem
Operating subsidiaries supported through connected operations
Flagship community projects on a unified sales platform
Property-xRM has given our sales teams a much clearer view of registrations, reservations, and customer activity. Having these processes connected in one platform makes it easier to manage the sales journey at scale.
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Talk to our teamWhat changed, area by area
Metadata deployed Property-xRM on Dynamics 365 to connect launch registration, unit reservations, government registration, broker management and financial processes into one structured workflow built for high-volume launches.
Launches and reservations
No system at launchInitial launches ran without a system, and registrations were tracked manually.
Lead-to-reservation flowReal-time unit block and release lets sales teams handle high-volume launches, VIPs, brokers and walk-in customers.
SPA and government registration
Separate manual stepsSPAs and government registrations were handled apart from the sale, creating compliance risk on every deal.
Built into the sales processGovernment portal integration, SPA generation and Adobe digital signatures now sit inside the transaction workflow.
Broker management
No structureWithout structured broker management, commissions and unit allocation ran into issues.
Broker Portal on Property-xRMOne workflow covers broker registration through milestone-based payouts.
Revenue recognition
Sales and finance disconnectedTransactions could not be linked to complete revenue recognition in Oracle Fusion.
Oracle Fusion integrationResidential sales transactions connect to financial processes, giving visibility from sale through revenue recognition.
One platform, connected to the wider stack
Property-xRM on Microsoft Dynamics 365 sits at the centre of the sales operation, connected to government, broker, finance, marketing and document systems.
DLD integration
Government registration handled directly from the sale
Broker Portal
Broker registration through to milestone-based payouts
ClickDimensions
Marketing automation connected to CRM data
Oracle Fusion
Sales transactions flow into revenue recognition
DocumentCore Pack
Automated document generation from CRM records
Zapier
Automated workflows between connected applications
See exactly how they got there
- How the sales journey was structured for complex residential transactions, from first enquiry to completed sale
- How VIP customers, brokers and walk-in buyers were handled within the same operating framework
- How high-volume launches ran while sales teams kept control of unit availability and deal progression
- What the implementation looked like in practice, including the key workflows and decisions behind it
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About the companies
About Metadata Technologies
Metadata Technologies is a real estate CRM company and Microsoft Solutions Partner that builds CRM systems around how real estate actually operates: unit-based inventory, project launch cycles, payment plans, and the post-sale relationship. The company has delivered 100+ implementations across 12+ countries, supported by a team of 70+ certified professionals, and maintains an average client relationship of 5+ years. Its platforms support 150M+ sq ft of real estate and 2,000+ active users for developers, leasing firms, and property management companies across the GCC, MENA, APAC, and North America.
About Property-xRM
Property-xRM is an award-winning real estate CRM built on Microsoft Dynamics 365 Customer Engagement. It covers the full property lifecycle: unit inventory and project launches, reservations and bookings, payment plans, SPA generation with digital signatures, broker and commission management, and leasing and property management, all from a single source of truth. Property-xRM is listed on Microsoft AppSource and is Co-Sell Ready with Microsoft, so developers can find and evaluate it directly through the Microsoft commercial marketplace.
About Microsoft Dynamics 365
Microsoft Dynamics 365 is Microsoft’s family of business applications for sales, customer service, marketing, and operations. Built on the Microsoft Power Platform and Dataverse, it connects natively with Microsoft 365, Teams, Power BI, and Azure, and brings enterprise-grade security, automation, reporting, and Copilot AI capabilities. On its own, Dynamics 365 provides the platform; paired with a purpose-built layer like Property-xRM, it also gains the real estate structure, such as units, projects, and payment plans, that a standard CRM configuration does not include out of the box.